At 777sd, your privacy is treated as seriously as the security of your PKR balance. This Privacy Policy sets out in plain, honest terms exactly what personal data we collect from Pakistani players, why we collect it, how we use it, who we share it with, and what rights you hold over your own information. We believe you deserve to know precisely how your data is handled — no corporate vagueness, no small print surprises.
These core commitments define how 777sd approaches your personal data — whether you are a new player in Karachi or a long-time member in Lahore.
777sd collects only the personal data that is strictly necessary for account management, K YC verification, and secure PKR payment processing. We do not harvest data for its own sake.
Your personal information is never sold, rented, or traded to third-party advertisers or data brokers — full stop. What you share with 777sd stays with 777sd and its authorised service partners only.
All data transmitted between your device and the 777sd platform is protected by industry-standard 256-bit SSL/TLS encryption — the same technology used by major international banks and EasyPaisa itself.
Every category of data we collect has a documented, specific purpose described in this policy. We do not repurpose your data for undisclosed uses without obtaining fresh consent where required.
You can access, correct, export, or request deletion of your personal data at any time by contacting 777sd support. We take data rights requests seriously and respond within 30 days.
Any third-party service provider — including EasyPaisa, JazzCash, and game studios — that receives your data under contract is required to maintain equivalent data security and confidentiality standards.
This Privacy Policy is issued by the 777sd platform ("777sd," "we," "us," "our"), which operates the online casino and sports betting services available at 777sd.bet. 777sd holds an international gaming license and provides its services primarily to players based in Pakistan, including residents of Karachi, Lahore, Islamabad, Faisalabad, Rawalpindi, and other cities across the country.
This Privacy Policy applies to all personal data collected by 777sd through:
By creating a 777sd account, accessing the platform, or making use of any 777sd service, you confirm that you have read and understood this Privacy Policy and consent to the collection and use of your personal data as described herein.
777sd collects personal data in the following categories. We are transparent about each category, its source, and why it is needed.
When you create a 777sd account, we collect:
To comply with our anti-money laundering obligations and verify your identity before processing withdrawals, we collect copies of:
We collect records of all financial activity on your 777sd account, including:
Note: 777sd does not store raw payment credentials such as full bank account numbers or EasyPaisa/JazzCash PINs. Sensitive payment authentication is handled directly by the respective payment provider.
We record your activity on the 777sd platform, including:
When you access the 777sd platform, we automatically collect certain technical information:
When you contact 777sd via live chat or email, we retain:
777sd uses your personal data exclusively for the following documented purposes:
| Purpose | Data Categories Used | Legal Basis |
|---|---|---|
| Account creation and management | Registration & identity data | Contract performance |
| Age and identity verification (KYC) | KYC documents, identity data | Legal obligation / Contract |
| Processing PKR deposits & withdrawals | Financial data, identity data | Contract performance |
| Fraud prevention & AML compliance | Financial, technical, identity data | Legal obligation / Legitimate interest |
| Delivering games and betting services | Gaming activity, technical data | Contract performance |
| Responsible gaming monitoring | Gaming activity, financial data | Legal obligation / Legitimate interest |
| Customer support delivery | Support & communications data | Contract performance |
| Personalising your platform experience | Gaming activity, technical data | Legitimate interest / Consent |
| Sending promotional offers (opt-in) | Registration data, gaming activity | Consent |
| Platform security and abuse prevention | Technical data, financial data | Legitimate interest |
777sd processes your personal data on one or more of the following legal bases, depending on the specific purpose:
777sd does not sell your personal data. We share your data only with the following categories of third parties, and only to the extent strictly necessary for the purposes described in this policy:
To process PKR deposits and withdrawals, we share transaction-relevant data with EasyPaisa, JazzCash, HBL, UBL, and Meezan Bank. These providers receive only the minimum data required to authenticate and complete your transaction. Each provider is contractually bound to maintain the confidentiality and security of your data.
Games available on the 777sd platform are supplied by licensed third-party game studios. These providers may receive a session token and anonymised player identifier to facilitate gameplay and RNG integrity verification. They do not receive your name, CNIC, contact details, or financial information.
Where 777sd uses a third-party identity verification service to process KYC document submissions, that service provider receives the documents you submit solely for verification purposes and is contractually prohibited from using them for any other purpose.
777sd may disclose your personal data to law enforcement agencies, regulatory bodies, or courts of competent jurisdiction where required to do so by law, court order, or in connection with the investigation of fraud, money laundering, or other criminal activity.
Legal counsel, auditors, and compliance consultants engaged by 777sd may access limited personal data on a need-to-know basis, subject to professional confidentiality obligations.
The 777sd website uses cookies and similar tracking technologies to deliver a functional, secure, and personalised experience. Below is a plain-language summary of the cookies we use:
| Cookie Type | Purpose | Can Be Disabled? |
|---|---|---|
| Strictly Necessary | Maintain your login session, remember language preference, enable secure transactions | No — required for site function |
| Functional | Remember your game preferences, lobby layout, and responsible gaming settings | Yes — via cookie preferences |
| Analytics | Aggregate, anonymised data on how pages are used — helps us improve the platform | Yes — via cookie preferences |
| Security | Detect unusual login patterns, prevent account takeover, flag suspicious IP activity | No — required for account security |
You can manage your cookie preferences at any time through the cookie settings panel available in the 777sd platform footer. Disabling non-essential cookies will not affect your ability to play games, deposit funds, or access your account.
777sd retains your personal data only for as long as is necessary to fulfil the purposes for which it was collected, or as required by applicable legal and regulatory obligations. The following retention periods apply:
| Data Category | Retention Period | Reason |
|---|---|---|
| Account registration data | Duration of account + 7 years post-closure | Gaming license obligation / AML |
| KYC documents | Duration of account + 7 years post-closure | AML / regulatory compliance |
| Transaction records | 7 years from transaction date | Financial record-keeping obligations |
| Gaming & betting history | 5 years from account closure | Dispute resolution / license compliance |
| Support communications | 3 years from last interaction | Quality assurance / dispute resolution |
| Technical / device logs | 13 months from collection | Security monitoring |
| Marketing preferences | Until consent withdrawn + 2 years | Preference management |
Upon expiry of the relevant retention period, your personal data is securely deleted or anonymised so that it can no longer be associated with you as an individual.
777sd employs a layered security architecture to protect your personal data against unauthorised access, accidental loss, or unlawful destruction. Our technical and organisational security measures include:
As a 777sd player, you hold the following rights over your personal data. To exercise any of these rights, contact our support team via live chat or email at [email protected]. We will respond within 30 calendar days of receiving a valid request.
Request a full copy of the personal data 777sd holds about you, along with details of how it is being used and with whom it has been shared.
Ask us to correct any personal data we hold about you that is inaccurate or incomplete — for example, an outdated address or misspelled name.
Request deletion of your personal data where it is no longer necessary for the purposes it was collected — subject to our legal retention obligations.
Ask us to temporarily suspend processing of your data while accuracy is disputed or a complaint is being investigated.
Receive a structured, machine-readable copy of the personal data you provided to 777sd, suitable for transfer to another service if you choose.
Object to processing carried out on the basis of legitimate interests — including any profiling or personalisation you have not explicitly consented to.
Where processing is based on your consent — such as marketing communications — you may withdraw that consent at any time with immediate effect.
If you believe 777sd has mishandled your data, you may raise a formal complaint with 777sd's compliance team or the relevant supervisory authority.
777sd employs active age verification as part of the KYC process. All players are required to submit a government-issued ID (CNIC or passport) confirming they are 21 years of age or older before withdrawals are processed. Accounts where age verification is inconclusive will be suspended pending the provision of satisfactory documentation.
If you are a parent or guardian and believe a minor has registered an account on the 777sd platform using false information, please contact our support team immediately at [email protected]. We will investigate and take action without delay.
We also strongly recommend that parents and guardians in Pakistan make use of internet filtering software to prevent underage access to gambling websites. 777sd supports and encourages parental controls as part of its broader responsible gaming commitment.
777sd will only send you promotional emails, SMS notifications, or in-platform bonus alerts if you have explicitly opted in to receive such communications during registration or in your account settings. We do not send unsolicited marketing.
Marketing communications from 777sd may include:
You may opt out of marketing communications at any time by:
Opting out of marketing will take effect within 5 business days. It will not affect your ability to access the platform, play games, or process transactions. Service-related communications (account security alerts, withdrawal confirmations, KYC requests) will continue regardless of your marketing opt-out status.
777sd operates under an international gaming license and may process or store certain categories of your personal data on servers or with service providers located outside Pakistan. When such international transfers occur, 777sd ensures that appropriate safeguards are in place to protect your data, including:
777sd reserves the right to update or amend this Privacy Policy from time to time to reflect changes in our services, legal obligations, or regulatory requirements. When material changes are made, 777sd will:
Your continued use of the 777sd platform after the effective date of a revised Privacy Policy constitutes your acceptance of the updated terms. If you do not agree with the revised policy, you should cease using the platform and contact support to close your account.
We encourage you to review this Privacy Policy periodically to stay informed about how 777sd is protecting your information. The current version of the policy will always be accessible at 777sd.bet/privacy-policy.
If you have any questions, concerns, or requests relating to this Privacy Policy or the way 777sd handles your personal data, our dedicated support and compliance team is available to assist you around the clock.
You now know exactly how your data is protected at 777sd. Join thousands of Pakistani players across Karachi, Lahore, and Islamabad who trust 777sd for secure EasyPaisa gaming, certified fair play, and 24/7 Urdu-English support.